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What companies over time have done the best job of branding?
 Moderated by: Sail, s13, S., nNeo, dV/dt, dcbl, dc-2, D, c2c  

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kC
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 Posted: Sat Aug 22nd, 2009 11:11 pm

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I'd say the ultimate is when your company is the "household" name for a type of product.

A few off the top of my head:
  • Coke
  • Jacuzzi
  • Clorox
  • Mack Truck
  • Xerox
Others?




JP
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 Posted: Sat Aug 22nd, 2009 11:50 pm

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kC wrote: I'd say the ultimate is when your company is the "household" name for a type of product.

A few off the top of my head:
  • Coke
  • Jacuzzi
  • Clorox
  • Mack Truck
  • Xerox
Others?




Google= search engine

Microsoft= software

Kentuky fried chicken =fast food

MacDonalds=fast food

BurgerKing=fast food

Sail
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 Posted: Sun Aug 23rd, 2009 12:07 am

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Colgate

Sail
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 Posted: Sun Aug 23rd, 2009 01:00 pm

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Caterpillar

kC
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 Posted: Sun Aug 23rd, 2009 05:04 pm

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Maybe it's a US thing, but what I mean is when a brand name is used in conversation, when describing the type of product they make, whether it's that actual brand or not.

Google, definately!

Caterpillar makes me think of another big one, Winnebago.

 

Sail
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 Posted: Sun Aug 23rd, 2009 05:17 pm

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Many Folks in the Far East tend to term Colgate as a Synonym for Toothpaste, and Caterpillar as a Synonym for Loaders. As well as Panadol for Painkillers.

ringotuna
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 Posted: Sun Aug 23rd, 2009 09:00 pm

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Kleenex


eddie
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 Posted: Mon Aug 24th, 2009 12:57 am

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KFC, McDonald's, Energizer, Budweiser and Wal-Mart.

wilmywood8455
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 Posted: Tue Aug 25th, 2009 01:51 am

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Last edited on Tue Aug 25th, 2009 01:53 am by wilmywood8455

ringotuna
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 Posted: Tue Aug 25th, 2009 02:17 am

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Last edited on Tue Aug 25th, 2009 02:17 am by ringotuna

wilmywood8455
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 Posted: Tue Aug 25th, 2009 02:42 am

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Channellocks

Crescent Wrench

Vise Grips

ringotuna
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 Posted: Tue Aug 25th, 2009 02:51 am

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Good ones Mr. Wood.

wilmywood8455
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 Posted: Tue Aug 25th, 2009 03:25 am

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dcbl
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 Posted: Sat Aug 29th, 2009 02:38 pm

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Ziplock

Wonderbra

Ralph Lauren (there are still people that think that a shirt is not a 'polo' unless the RL emblem is sewed on the chest)

Skoal :D

Oreo

M & M's - they melt in your mouth, not... (anybody out there that can't complete that sentence???)

Timex - It takes a licking and keeps on...

Rice Crispies - Snap, Crackle...


ignorance is bliss
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 Posted: Sat Aug 29th, 2009 05:07 pm

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Type
Public (OMXELUX B)

Founded
1910

Headquarters
Stockholm, Sweden

Key people
Marcus Wallenberg (Chairman of the board), Hans Stråberg (President and CEO)

Industry
Manufacturing and service

Products
Home and major appliances

Revenue
SEK 104,792 million (2008)[1]

Operating income
SEK 1,188 million (2008)[1]

Profit
SEK 2,925 million (2008)[1]

Employees
55,180 (2008)[1]










Electrolux Sweden. The world's most famous vacuum cleaner brand. 

You still hear the older generation refering to vacuum cleaning as "doing the luxing".

Last edited on Sat Aug 29th, 2009 05:09 pm by ignorance is bliss


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